Natalia Kim

Natalia Kim is the Founder and CEO of Home Incentives Hub, where she leads product and strategy for helping multifamily owners and operators find and capture energy incentives.

Before founding HiH, Natalia spent more than 20 years in global finance, including leadership experience at Citi and UBS. She now works at the intersection of climate technology, building operations, and practical implementation.

Her work focuses on:

• Incentive strategy for multifamily buildings and portfolios
• Building decarbonization planning, including LL97-related workflows
• Translating policy and market changes into operational decisions

Natalia also advises early-stage founders in climate tech and proptech on go-to-market, financial strategy, and product execution.

⭐ Lourdes Zapata

⭐ Ned Allis

⭐ Saira Mohan

⭐ Kelly Bacon

With 45,000+ attendees, 500+ speakers, and packed networking events, this is where the entire built environment comes together.

Two days. Thousands of connections. Endless opportunities. Don't miss out! … more

New York Build - Top Speakers

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The AI Power Surge Is Real: Is Your Building Ready? ⚡📉

The Bloomberg piece making the rounds about AI data centers and surging electricity prices is a wake-up call. We aren’t just looking at a spike—we’re entering a structural shift in energy costs.

The Reality:

AI Demand: Data centers could consume up to 12% of U.S. electricity by 2028.

Price Spikes: Wholesale prices in data center "hot spots" have already jumped as much as 267%.

Aging Infrastructure: Most U.S. buildings are leaky and inefficient, meaning we are literally paying to heat and cool the outdoors.

The Strategy: You can't control the AI race, but you can control your building’s waste. The highest ROI move today is tightening the building envelope—better insulation, air sealing, and high-performance windows.

HomeIncentivesHub (HiH) Helps: Retrofits require capital, but you don't have to fund them alone.

HiH uses proprietary AI to:

Find: Instantly scan thousands of local, state, and federal incentives and tax credits.

File: Automate the complex filing process so you never leave money on the table.

The Question: Is your building prepared for the new energy reality?

Work with us to future-proof your property and use AI to fund your efficiency before rates climb further.

#AI #EnergyEfficiency #PropTech #Sustainability #BuildingEnvelope #HiH … more

Headline: The AI Power Crunch Is Here: Why "Building Tight" Is Your Best Hedge Against Rising Rates ⚡🏠

HomeIncentivesHub

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I just read this post by Jared

about building tools for yourself, and it really resonated.

I started HomeIncentivesHub (HiH) because, as a homeowner, I experienced firsthand how overwhelming home renovations and upgrades can be. It’s not just about figuring out what needs fixing first—it's about figuring out how to pay for it.

Making homes more sustainable and comfortable is always expensive, and most people’s budgets are limited. The biggest barrier isn’t motivation—it’s access to funding. That’s why HomeIncentivesHub tackles this problem head-on by helping homeowners tap into existing incentives—many of which are underutilized simply because people don’t know they exist or don’t know how to apply for them.

We built HomeIncentivesHub to make this process straightforward, empowering homeowners to make smart, cost-effective improvements without the stress.

If you’re a homeowner or work in the built environment, I’d love to hear—how do you currently approach upgrades and incentives? … more

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We’re building HomeIncentivesHub and would love your input!

Right now, we’re testing two ways to find incentives for your properties:

1️⃣ App version – log in and run queries for each property individually.

2️⃣ Email version – send a query to a HiH email and get a compiled report in about 30 minutes.

We’re curious: when you’re looking for incentives, what does your workflow usually look like? Would you rather use an app or just send an email?

Your feedback will directly shape how we build the platform—thanks in advance!

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🏡 Big housing changes are coming in 2026!

The ROAD to Housing Act (S.2651) and Housing for the 21st Century Act (H.R.6644) aim to expand federal funding, reduce construction barriers, and boost affordable housing.

For multifamily property owners, that’s a lot to navigate — which is why HomeIncentivesHub is perfect timing:

✅ Finds the incentives, rebates, and grants your properties qualify for

✅ Recommends actionable renovation and energy upgrades

✅ Helps you capture funding fast

Policy is changing. HomeIncentivesHub makes sure you’re ready. … more

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🏡 2026 is shaping up to be a big year for housing.

Federal funding for rental assistance, public housing, and ADU construction is expanding — creating more incentives for property owners.

That’s where HomeIncentivesHub comes in: our AI platform matches owners with the rebates and funding they qualify for, helping them act fast and maximize opportunities.

📈 Policy is changing. HomeIncentivesHub makes sure you’re ready.

Terner Center: 2026 Federal Housing Policy Preview

https://lnkd.in/e3iksbBz … more

2026 Federal Housing Policy Preview - Terner Center 2026 Federal Housing Policy Preview - Terner Center

ternercenter.berkeley.edu

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Reposting this because Garry is absolutely right.

We can’t say we want more affordable housing while quietly layering on policies that make it harder to build. Projects fail because of accumulated friction across fees, incentives, compliance rules, and funding gaps.

This is exactly why we are building HomeIncentivesHub . Our platform helps developers and operators identify incentives, cost offsets, and capital stack opportunities early — before projects become financially unworkable. If we’re serious about increasing housing supply, we need better visibility and smarter financial coordination across the system. … more

Garry Tan

• 2nd

President & CEO, Y Combinator

California cities charged affordable housing projects $1.2B in impact fees from 2020–2023, which means 5,000 low‑income families won’t get homes they otherwise could have had

This is the ultimate own-goal: We want more housing but then we impact-fee the housing to death!

https://lnkd.in/giB3PR8D … more

California Taxes Affordable Housing Into Oblivion California Taxes Affordable Housing Into Oblivion

garryslist.org

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I just shared a new article on how impact fees are quietly adding significant costs to affordable housing projects — and why that matters more than most people think. The research reinforces something we see every day: housing doesn’t get derailed by one massive expense, but by layers of fragmented rules, fees, and missed financial opportunities. This is exactly the kind of complexity HiH is built to untangle — helping developers and operators identify incentives, cost offsets, and smarter capital stack strategies so more projects actually pencil. … more

Affordable Housing Doesn’t Fail Because of One Big Cost. It Fails Because of Friction Everywhere.

HomeIncentivesHub

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Experience

Founder and CEO

HomeIncentivesHub · Full-time

Jun 2025 - Present · 9 mos

New York, United States · Remote

I lead the development of HiH, an AI-powered platform that helps property owners, managers, and operators effortlessly discover energy rebates, tax credits, and funding programs—all in one place.

Our mission is to simplify the complex incentives landscape, enabling real estate professionals to:

Boost NOI

Finance critical upgrades like HVAC, solar, and EV charging

Make smarter, sustainable building investments

HiH delivers fast, personalized, incentive discovery—making property improvements easier, faster, and more profitable. … more

Founder

HomeDoc · Full-time

Oct 2024 - Jun 2025 · 9 mos

New York, NY, United States · Hybrid

Leading the transformation of home diagnostics through AI innovation.

HomeDoc empowers homeowners to uncover hidden issues early, plan smarter renovations, and unlock funding opportunities — all through our proprietary AI platform. We automatically detect potential problems, generate personalized renovation strate